The Be Brilliant Blog


We provide tips, resources and answer questions relevant to businesses that want to stand out from the crowd with creative branding and marketing.

Cheers to 25 years of the internet

Cheers to 25 years of the internet

Happy Birthday to the internet and thanks for changing life and work forever! Read on to find out why the Be Brilliant team celebrates the internet every day.

The Cost of Your Outdated Website

The Cost of Your Outdated Website

If you've caught yourself saying 'I can't afford to redesign my website' then it's time to challenge your thinking. Read more to learn the REAL cost of keeping your outdated website.

How To Win With Focused Marketing

How To Win With Focused Marketing

It can be easy to get sidetracked by your competition, social networks, types of media and other shiny new ways to market your business. But losing focus on your goals and your marketing plan can keep you from success. Here are four ways to earn a few gold medals in the sport of focused marketing.

Why Your Company Shouldn't Be on Social Media

Why Your Company Shouldn't Be on Social Media

Unless you're going to be focused, creative, relevant and engaging, you shouldn't invest your time and money on using social media for marketing. To make social media work for your company, follow these instructions. 

The Basics of Boomer Marketing

The Basics of Boomer Marketing

Baby Boomers outspend the average consumer in nearly every category. They are in the stores and  online, buying for themselves and their families and friends. What's your business doing to woo the boomer consumer? read more 

How to Use Social Media to Strengthen Networking Relationships

How to Use Social Media to Strengthen Networking Relationships

If you've attended a networking event, chances are you've left with a few business cards from the people you met. The best thing to do is save a person's contact information and any additional notes about them you would like to remember, especially if you had a great connection. It's a good networking practice to follow up with someone if you told them you would connect them with them or if you see yourself doing business with them and vice versa.

Retail Rescue: Be Brilliant! Marketing Revives A Local Shopping Landmark

Retail Rescue: Be Brilliant! Marketing Revives A Local Shopping Landmark

In November 2015, the Be Brilliant!™ Marketing Team was brought in to help rebuild marketing for the Gulf Coast Town Center mall during the all-important holiday shopping season, and beyond. Despite several hurdles, our focused marketing strategy helped address negative public perception during a foreclosure, and engage a local, year-round audience of young professionals.